In this hands-on course, you will have plenty of opportunities to apply the most commonly used UX research techniques. Through a series of group exercises and assignments, you will plan, conduct and analyse research sessions while gaining a better understanding of the UX research process. We will teach you the skills needed to implement research into your product development cycle, allowing you to create products that your audience will love.

WHO IS THIS COURSE FOR?

Ideal for designers, developers, researchers, marketers and anyone involved in developing products. If you want to gain a better understanding of what people think, feel and do when using your products/service this course is for you. The course focuses on the first part of the UX design process and has been designed to complement our UX design Jumpstart. Therefore, delegates who have already attended the Jumpstart will benefit greatly from this specialist course.

ASSUMED KNOWLEDGE

You should have a proper understanding of using either a Mac or PC. We will be using the Internet, text and photo editing software such as Word, Pages and Adobe Photoshop/Illustrator. Although this course does not require any previous design experience delegates who already have completed, the UX Design Jumpstart course will have an advantage, as they are already familiar with the UX design process.

WHAT YOU WILL LEARN

Plan, manage and conduct UX research
Create a research plan
Choose appropriate research methods
Develop a question pool
Recruit and select participants
Record, document and present research findings

Introduction to UX research

Advantages of conducting research within UX design
Research process overview
Who is involved, what is needed?
Managing costs and resources
Using primary and secondary research
Understanding quantitative and qualitative methods
Generative vs. evaluative research
Using market research
Competitive analysis explained
When to use ethnographic research
Using existing data from marketing and sales resources
Research methods and tools examined:
- Observations
- Interviews
- Shadowing
- Questionnaires/Surveys
- Photo ethnography
- Focus groups
- Usability testing

Planning Research

Research goals and deliverables
How long will it take to gather sufficient data?
The right method for your project
Setting up a research team
Recruiting participants
External vs. internal research
Asking the “right” questions

Research Documentation Tools

Choosing the right tool for your methods
Exploring ways to capture and document data:
- Note taking
- Video
- Audio
- Photos
- How to take good observation notes
- The dos and don’ts of video and sound recordings
- Preparing recordings

Analysing & Presenting Findings

How to best analyse and extract user data
Taking advantage of information frameworks such as POEMS and 5Es
Working with experience maps
Using personas to help explain your research
Useful tools to visualise research outcomes
Evaluating the research process

Public Scheduled Classes

Come into one of our centrally located training facilities. Small class sizes, industry experienced instructors, and many classes lead towards certification.

Virtual Student

Attend a real-time class without leaving home.

Find out more

Private Training

We can organise training for you. We can do it for only one person or a group. Give us a call an we can make arrangements for your course.

Live Online Training

With our online toolbox let your global team learn together. Give us a call and we can make arrangements for your course.

Academy In A Case

If you can’t come to us we can come to you. Give us a call and we can make arrangements for your course.

3 reviews for UX Research

Rated 5 out of 5

Saul Osborne – January 23, 2017

I enjoyed the two days of training but believe an extra day would have been great.
Rated 5 out of 5

Emma A. – July 11, 2016

I’ve always come away from Academy Class happy with what has been taught. The comfortable working area’s are pleasant as are all the staff and tutors. The lessons are always informative, with top of the range equipment and I plan to book again soon.
Rated 5 out of 5

Emma – June 30, 2016

The very high standard at which the lessons are set out at Academy Class, with tutors that are extremely knowledgeable in their field and are happy to help with specific elements you may have problems with.