Who do you think you’re talking to? Do you wonder if ANYONE is listening? Once you see that the old ways have nowhere to go but down, it becomes more imperative to create things worth talking about.
This is a new course that explodes marketing myths and gives you a new approach to your brand and your story. You’ll learn new techniques for growing your market, drawing people into your ‘Tribe’ and gaining ‘sneezers’ to sell for you.
Online marketing is the quickest way to get to market but you can waste 90% of your spend on misdirected effort. Also, you shouldn’t ignore the power of offline marketing and how your staff respond to your leads. How to manage your campaigns big or small.
Cost and effort can run away …so it needs to be targeted, tested and measurable or you’ll chase good money after bad. (This course will save you money – we guarantee it).
Duration – I day – £497+VAT
WHO IS IT FOR?
Companies typically with less than 30 staff who have lost their way with their market, message and media and need to rethink and create some structure to their marketing.
Some knowledge of marketing principles. You are active on social media.
WHAT YOU WILL LEARN
- Review your current go-to-market model
- Your target market – who will buy? Demographics and psychographics
- Buyer types and buying behaviour
- Online and offline marketing weapons
- Outline Strategy and Planning templates
- Your website format, profiled and measured (does it work? – how many leads?)
- Your competition, trends, barriers, customer retention
- Content – online and offline, media, message
- Creative copy-writing
- e-mail marketing
- Direct Mail
- The power of Video
- Exhibitions – how to make them effective
- Facebook Ads and Google Ads are touched on
We’ll work on an outline Implementation Plan that you can start work on straightaway