Upgrade your marketing
“Who do you think you’re talking to?” No one is listening! How well do you know your market? New course, new techniques for growing your market.
Duration – I day – £497+VAT
Who is it for?
Companies typically with less than 10 staff who have lost their way with their market, message and media and need some new structure and thinking.
Some knowledge of marketing principles. You are active on social media.
What you will learn
- Your target market – profiles
- Re-evaluation of your go-to-market model, your demographics and psychographics
- Buyer types and buying behaviour
- Online and offline marketing weapons
- Outline Strategy and Planning templates
- Your website format, profiled and measured
- Competition, trends, barriers, customer retention
- Content – online and offline, media, message
- Creative copy-writing
- e-mail marketing
- Direct Mail
- Exhibitions – how to make them effective
Facebook Ads and Google Ads are touched on, but not in detail.