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Social Selling

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Social Selling – How to use social media to sell more, better, faster

Introduction

What is today’s most powerful method for customer engagement and sales? Social media. Traditional marketing methods like – cold calling, telemarketing, snail-mail letters and ‘referral hoping’ are expensive and slow for switched-on sales professionals. Today, if you are in a sales and business development role, social media is vital for leveraging networks of warm leads.

Who is this course for?

Anyone interested in learning how to leverage social media to grow their business. This class is perfect for anyone who works in sales who would like to learn how to use social media to increase sales, find new leads and opportunities and to keep your existing clients closer to you.

What you will learn

  • Use social media and the different social media tools to generate leads and improve your overall sales performance
  • Find your customers and prospects on social networks, online communities and discussion forums
  • Update your personal sales profile on all relevant social networks and start expanding your online connections
  • Find new sales opportunities by listening to online conversations from your clients, prospects and other relevant sales influencers
  • Start online conversations with clients and prospects through discussion groups, blogs, online events etc. Turning clients and prospects into friends
  • Start sharing content with your connections through LinkedinTwitter, Blogging etc. Turning them into leads
  • Use tools like Linkedin and Twitter to research decision making units in your customers and prospects

Social Selling Introduction

  • Overview of Social Selling – What are today’s disruptive technologies, what is the Zero Moment of Truth, how to define Social Selling, who is the social enabled sales man, recommendations where to hang out.

Online listening for Sales

  • How to become a social selling detective – Why you should listen online as a sales person, where to listen online, how to listen online. Where to listen for leads. How to find bloggers, forum groups, keywords.
  • How to become a social selling super detective – The concept of the online listening dashboard, how to set up your own social selling listening dashboard, how to listen on your mobile.

Linkedin for Sales

  • Linkedin Social Selling Index – How to get your Linkedin SSI score and how to interpret your score. Understanding the 4 components that make your score.
  • Linkedin Profile – Establish your professional brand – What are the most important elements of your Linkedin profile, how to construct your personal statement, how to make your profile come to life.
  • Linkedin Connections – Finding the right people – Understanding Linkedin’s levels of connections, how to connect, how to get introduced, how to grow your connections, why you should be careful in accepting connection requests.
  • Linkedin Search – Finding the right people – How to use Linkedin search, Linkedin advanced search, following people in stead of connecting, how to build your Linkedin target list.
  • Linkedin Tools and Interests – Engaging with insights – How to like, comment and share on Linkedin, how to create your own blog post, how to use Linkedin Groups and Slideshare to find additional opportunities and engage with prospects.
  • Linkedin daily tasks – Build relationships – How to use Linkedin’s relationship features (endorsements, anniversaries, recommendations etc.) to stay on the radar screen of your connections, what are your daily Linkedin tasks.

Twitter for Sales

  • Your twitter profile – Why you should be on twitter, Twitter for listening, Twitter for broadcasting, the importance of your twitter bio, how to integrate your twitter and your linkedin profiles.
  • Twitter for lead generation – How to use twitter to search for leads, to listen to clients and prospects, to find really good content to share. How to use the hashtag, how to create your own twitter lists and how to use these to drive your sales campaigns. How to use additional tools like followerwonk and hashtagify.me to search for people and find current hashtags.

Reaching out to build your reputation

  • Sharing your own content – How to share your own (company or your own) content through Linkedin and Twitter? When to like, comment or share. The importance of continuity and diversity in your sharing.
  • Sharing other people’s content – How to find cool content from other people. Why you should share other people’s content. How to share other people’s content, directly from the source, or within linkedin or twitter.
  • Starting your own blog – The importance of having your own blog. How to start your own blog. How to blog on Linkedin. How to use twitter to announce your new blog post.
  • Scheduling tools – How to plan your content sharing ahead. Which tools to use. How often should you share, what is the best time to share on what network?

Measuring your success

  • Tracking growth of your connections – Setting yourself targets for growing your SSI score and number of connections on Linkedin. Setting yourself realistic twitter targets for followers and following. How to track the growth.
  • Tracking engagement – How to analyse your Linkedin and twitter engagement levels. The reasons why you don’t get engagement and how to improve on that.

 

Public Scheduled Classes

Come into one of our centrally located training facilities. Small class sizes, industry experienced instructors, and many classes lead towards certification.

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Attend a real-time class without leaving home.

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Private Training

We can organise training for you. We can do it for only one person or a group. Give us a call an we can make arrangements for your course.

Live Online Training

With our online toolbox let your global team learn together. Give us a call and we can make arrangements for your course.

Academy In A Case

If you can’t come to us we can come to you. Give us a call and we can make arrangements for your course.

Spreading the cost of your training

You know that in the long term it pays to be skilled up in the latest software. But you’ll also know that, in the short term, investing in yourself can feel painful on your pocket. So we’ve got a solution that will help you learn the skills you need, at a monthly price that you can afford.

Introducing Academy Class Payments.

Because we’re committed to your success, we’re offering you the opportunity to pay for your training monthly, rather than the whole cost upfront. We want to remove every barrier we can to your success, and if having the flexibility to spread the cost of your training helps you, as it helps thousands of others, then let’s do it.

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Save With Academy Class Vouchers

Academy Class Vouchers are a flexible, cost-effective solution for training multiple individuals within a team or across an organisation and allow any member within your organisation to book a training course anytime over a 12 month period.

Multiple users can make dramatic savings, booking 10 to 30 day training blocks from the Academy Class schedule. It’s up to you how many Academy Class Vouchers you purchase.

All you need to remember is that, the more you buy, the more you save.

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