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SEO 101 Yellow Belt


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Session 1 – Introduction to major SEO principles in 2018
What you will learn?

In this session you will learn exactly what SEO is, and why it is important to business in 2018. You’ll discover the biggest changes Google made to their search algorithm. You’ll also find out about the latest trends in people’s search behaviour, and the impact of mobile and local searches. You’ll learn how to calculate SEO’s potential impact to your business, and how to determine ROI, by looking at all available SEO opportunities from a business perspective.

Finally in this session, you’ll find out how to start with SEO, where to focus, and what techniques to use, so your business can appear first in Google search positions.

On completion of this lesson, you will be able to:

  • Understand search in 2018 – How search engines work, and how people search.
  • Use different methods to display more information about your page in Google search results, not just general information.
  • Understand the impact of mobile and local search to your business.
  • Identify SEO opportunities for your business by calculation the extra revenue SEO will bring in, and define the optimum SEO budget.
  • Describe the main techniques that will improve your SEO position.
Session 2 – Get ready for SEO success. How to assess your performance and get the best tools.
What you will learn?

Theory and hands-on training. In this session, you will take a complete overview of your current SEO status. You will look at your website, reviewing the main SEO issues. You will prioritise them in order of their impact on your ranking, so you can fix them to improve your ranking in the most effective way. You’ll learn how you should monitor and measure your SEO performance data. You will also learn how to monitor your competitors, and find out how to use their weaknesses for your benefit. Finally, you’ll be introduced to the most effective SEO tools.

On completion of this lesson, you will be able to:

  • Identify and analyse your current SEO status.
  • Understand your biggest SEO opportunities.
  • Track and measure your SEO performance in the most effective way, whether you’re doing it in-house or using an agency.
  • Monitor your competitors’ SEO activity.
  • Choose from the best free and paid SEO tools.
Session 3 – How to win at SEO. Practical training based on your business’ most important keywords.
What you will learn?

Hands-on training. To gain the most value from this session, every delegate will work on their own website. You’ll work on your biggest SEO opportunities, and create a plan to achieve them. You will find out the most profitable keyword opportunities to aim for, and create or improve your web pages based on this keyword. You will learn how you should set up on-site SEO and what technical tricks will help you outrank your competitors. Finally, you will look at off-site SEO opportunities, and look at link building strategies.

On completion of this session, you will be able to:

  • Find the keywords with the biggest value to your business, and use them to make a profit.
  • Use your keywords to set up your web page in the most effective way.
  • Use your keywords to create effective content for your web page.
  • Use different link-building techniques to obtain more backlinks to your site.
  • Scale what you have learned to all your web pages, with our Landing Page Building Step-By-Step Guide, which we will give you at the end of the course.

About Instructor: with more than 12 years experience in Marketing, Giedrius has worked from a start-up to Fortune 500 companies including the Western Union, Williams Lea Tag, Telia and more. He has grown traffic and conversion rates for the companies he worked for from 20% up to 142%. This course is based on real life’s experience and learnings.

Session 1 – Introduction to major SEO principles in 2018

1 – Search engines 

2 – Getting listed by a search engine in 2018

  • What is a SERP?
  • Paid v organic results
  • SEO isn’t simply search results
  • Personification
  • How Google picks up your content
  • Do I need to do anything besides create new content?
  • How fast does a page become indexed?
  • Algorithms
  • The 3 most important ranking factors 

3 – The most important SEO trends in 2018

  •  Mobile SEO
  •  Local SEO 

4 – How people search in 2018 

5 – The impact of SEO on your business

  • How to calculate potential
  • How to define your budget 

6 – How do I get my site to No.1 in Google?

  • SEO audit
  • The right keywords
  • White hat SEO strategies
  • Grey hat SEO strategies
  • Black hat SEO strategies


Session 2 – Get ready for SEO success. How to assess your performance and get the best tools.

1 – SEO audit

  • Tools to use
  • How to read the results – on-site and off-site SEO
  • Identifying opportunities

2 – SEO monitoring – KPIs and must-have tools

  • Setting up SEO KPIs
  • Monitoring site errors
  • Monitoring site speed
  • Monitoring keyword performance
  • Monitoring competitors
  • Monitoring backlinks

3 – Other tools

  • Free tools
  • Paid tools

Session 3 – How to win at SEO. Practical training based on your business’ most important keywords

1 – Determine the right keywords

  • Keyword research
  • Commercial value
  • Real keyword opportunities. Can you compete?

2 – On-site and technical SEO

  • URL structure
  • Crawlability
  • Mobile version
  • Content
  • Meta title and description tags
  • Header tags (H1, H2, H3)
  • Canonicals tag for duplicate content
  • Hreflang tag for multi-language websites
  • Alt tag for images
  • Structured data (schema.org)
  • Another HTML mark-up
  • Crosslinking
  • Social sharing
  • Sitemap.xml & Robots.txt

3 – Off-page SEO

  • The right pages for link building
  • Article publishing
  • Guest blogging
  • Email outreach
  • Directories
  • Forum discussions
  • Blog commenting
  • Online PR
  • Social communication
  • The most powerful backlink building strategies

Public Scheduled Classes

Come into one of our centrally located training facilities. Small class sizes, industry experienced instructors, and many classes lead towards certification.

Virtual Student

Attend a real-time class without leaving home.

Find out more

Private Training

We can organise training for you. We can do it for only one person or a group. Give us a call an we can make arrangements for your course.

Live Online Training

With our online toolbox let your global team learn together. Give us a call and we can make arrangements for your course.

Academy In A Case

If you can’t come to us we can come to you. Give us a call and we can make arrangements for your course.

Spreading the cost of your training

You know that in the long term it pays to be skilled up in the latest software. But you’ll also know that, in the short term, investing in yourself can feel painful on your pocket. So we’ve got a solution that will help you learn the skills you need, at a monthly price that you can afford.

Introducing Academy Class Payments.

Because we’re committed to your success, we’re offering you the opportunity to pay for your training monthly, rather than the whole cost upfront. We want to remove every barrier we can to your success, and if having the flexibility to spread the cost of your training helps you, as it helps thousands of others, then let’s do it.



Save With Academy Class Vouchers

Academy Class Vouchers are a flexible, cost-effective solution for training multiple individuals within a team or across an organisation and allow any member within your organisation to book a training course anytime over a 12 month period.

Multiple users can make dramatic savings, booking 10 to 30 day training blocks from the Academy Class schedule. It’s up to you how many Academy Class Vouchers you purchase.

All you need to remember is that, the more you buy, the more you save.



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