• Certification
  • Supporting Material
  • 18-month Free course retake

 

Growth Hacking

£697.00

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In this workshop, you’ll not only learn about growth hacking and the methods that come with it, you’ll also be able to start applying new strategies to significantly increase your customer base.

You have probably heard of growth hacking, but do you really understand what it is?

Prereqs and Preparation:

Knowledge of marketing concepts is helpful but not necessary.  

What you will learn 

  • Clearly define the term “growth hacking” and learn how companies are currently applying it to increase their user base.
  • Create a growth hack strategy in order to optimize an existing product / company’s conversion funnel.
  • Present your growth hack strategies and defend your decisions.
  • Understand viral campaigns, A/B testing and how to identify your most valuable acquisition channels

Day 1

On the first day, you will put together a Growth Hacking framework for your business. It’s not about copying successful case studies, it’s about understanding how they were created, how they came up with the best ideas, so you would get the understanding how to put together a winning Growth Hacking plan for your own case. In addition, you’ll learn what skills and what people are required to move with your Growth Plan fast and effective. Tools and Templates are included.

On completion of this day, you will be able to:

  • Identify real Growth Hacking business case.
  • Put together winning Growth Hacking framework.
  • Build and manage successful Growth Hacking team.
  • Use high-tempo Growth Hacking process.

Outline:

  1. Understand real Growth Hacking
    • Main misinterpretations of Growth Hacking
    • Case Studies: AirBnB, Bored Panda, Dropbox, Yelp.
    • What Growth Hacking actually is?
  1. Create your own Growth Hacking framework
    • Does your product qualify for using Growth Hacking?
    • Setting up Growth Teams
    • Using high-tempo Growth Hacking process
    • Working efficiently 

Day 2

On the second day, you will identify your Growth Hacking possibilities. We will review most effective traffic growth, lead generation, conversion rate optimization and retention tactics. Growth Hacking Agency team (Marketer, Data Analyst, Developer and Designer) will help you to identify what tactics could help to grow your business. At the end of the day, you will have a Growth Hacking plan for all customer journey steps: how to grow visits, how to grow leads, how to grow sales, how to grow retention. Tools and Templates are included.

On completion of this day, you will be able to:

  • Use Growth Hacking process to get more traffic.
  • Use Growth Hacking process to get more leads.
  • Use Growth Hacking process to get more sales.
  • Use Growth Hacking process to improve retention.

Outline:

  1. Use Growth Hacking to Acquire new users:
    • Review most effective SEO, Social, Referral, PPC and Content Marketing tactics
    • Analyse your data
    • Generate user acquisition ideas for your business
    • Prioritize and create A/B testing plan
  1. Use Growth Hacking to Activate users
    • Review most effective UX, User Identification, E-mail Marketing and Remarketing tactics.
    • Analyse your data
    • Generate user activation ideas for your business
    • Prioritize and create A/B testing plan
  1. Use Growth Hacking to Retain users
    • Review most effective Loyalty, Personalization and E-mail automatization tactics.
    • Analyse your data
    • Generate retention ideas for your business
    • Prioritize and create A/B testing plan
  1. Use Growth Hacking to Monetize users
    • Review most effective revenue growth tactics.
    • Analyse your data
    • Generate monetization ideas for your business
    • Prioritize and create A/B testing plan

Public Scheduled Classes

Come into one of our centrally located training facilities. Small class sizes, industry experienced instructors, and many classes lead towards certification.

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Attend a real-time class without leaving home.

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Spreading the cost of your training

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Introducing Academy Class Payments.

Because we’re committed to your success, we’re offering you the opportunity to pay for your training monthly, rather than the whole cost upfront. We want to remove every barrier we can to your success, and if having the flexibility to spread the cost of your training helps you, as it helps thousands of others, then let’s do it.

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