• Certification
  • Supporting Material
  • 18-month Free course retake

Google Analytics



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Google Analytics may seem daunting to the novice but once you’re comfortable with the interface, know the jargon and understand key concepts. It’s an efficient way to find out how your ads are doing. How many people are clicking on your ads? Who is going to the next stage and contacting you? And what percentage of your traffic is converting to sales? If you need to know all this and more, this plain-words course is for you.


Who is this course for?

If you have never used Google Analytics before on your website, then this class is for you. Whether you are a business owner, marketer or web designer / developer.

The course may not be suitable for those who already use Google Analytics regularly and are comfortable using and analysing the data. A more customised course can be designed for advanced users.


Assumed Knowledge

No pre-requisites.


What you will learn

This class will give you the knowledge you need to fully integrate and use Google Analytics as a powerful tool.

Session 1:

  • Introduction to analytics data – why would you want this data and how to use it?
  • Setting up a GA account and then adding a new profile for your website
  • Installing the GA tracking code (GATC) into your website

Session 2:

  • Overview of the GA dashboard & interface
  • Analysis of major components of GA data
  • Visitors (includes Benchmarking, Map Overlay, New vs Returning, Visitor Trending/Loyalty, Browser Capabilities etc)
  • Traffic Sources
  • Content

Session 3:

  • Setting up Goals using GA (advanced tracking of conversions & sales funnel effectiveness)
  • Creating custom reports based on relevant data for your business

Public Scheduled Classes

Come into one of our centrally located training facilities. Small class sizes, industry experienced instructors, and many classes lead towards certification.

Virtual Student

Attend a real-time class without leaving home.

Find out more

Private Training

We can organise training for you. We can do it for only one person or a group. Give us a call an we can make arrangements for your course.

Live Online Training

With our online toolbox let your global team learn together. Give us a call and we can make arrangements for your course.

Academy In A Case

If you can’t come to us we can come to you. Give us a call and we can make arrangements for your course.

Spreading the cost of your training

You know that in the long term it pays to be skilled up in the latest software. But you’ll also know that, in the short term, investing in yourself can feel painful on your pocket. So we’ve got a solution that will help you learn the skills you need, at a monthly price that you can afford.

Introducing Academy Class Payments.

Because we’re committed to your success, we’re offering you the opportunity to pay for your training monthly, rather than the whole cost upfront. We want to remove every barrier we can to your success, and if having the flexibility to spread the cost of your training helps you, as it helps thousands of others, then let’s do it.



Save With Academy Class Vouchers

Academy Class Vouchers are a flexible, cost-effective solution for training multiple individuals within a team or across an organisation and allow any member within your organisation to book a training course anytime over a 12 month period.

Multiple users can make dramatic savings, booking 10 to 30 day training blocks from the Academy Class schedule. It’s up to you how many Academy Class Vouchers you purchase.

All you need to remember is that, the more you buy, the more you save.



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