• Certification
  • Supporting Material
  • 18-month Free course retake


Content Marketing



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Content marketing is the art and science of using free content to promote your business and make sales. “Content” includes blog posts, newsletters, videos, reports and other kinds of information or entertainment. In this Content Marketing workshop, you will learn how to craft and execute an effective content marketing strategy for your business. You will learn how to create content, the different distribution techniques available and how to measure the effectiveness of your content.

Who Is It For?

Marketing executives, business owners and managers who are interested in developing their marketing skills to build a content marketing approach into their marketing plan.

What You Will Learn
  • Why content marketing is important and its key benefits
  • Planning your content marketing strategy
  • Understand the role that content marketing plays in the owned, paid and earned media model
  • How blogging plays an important role in content marketing.
  • How to measure and evaluate the impact of content marketing
  • The role that content marketing plays in SEO
  • How to run campaigns (competitions, contests) to promote your content
  • What tools are available for Content development
What is content marketing and why does my company need it?
  • Definition
  • Thought leadership
  • Examples of good content marketing
Types of content, how it’s created, shared and why it works
  • Photos
  • Infographics
  • Blog posts
  • Video
  • Web Seminars
  • Publications
  • Events
  • Public speaking
  • Published works
  • Other
Content, Google and SEO
  • Content is king
  • Google rewarding authors of great content
  • Author rank
Optimising your content
  • Who is your content for?
  • What is the purpose of your content?
  • What is the lifecycle of the content?
  • Become a published author – the easy way
  • Giving information away
  • When and why to charge for your content
Creating content
  • The value of questions and answers
  • Using lists
  • The power of visual content
  • Connecting with your target audience
  • Where to share for maximum impact Video
  • Pros and cons of YouTube

Public Scheduled Classes

Come into one of our centrally located training facilities. Small class sizes, industry experienced instructors, and many classes lead towards certification.

Virtual Student

Attend a real-time class without leaving home.

Find out more

Private Training

We can organise training for you. We can do it for only one person or a group. Give us a call an we can make arrangements for your course.

Live Online Training

With our online toolbox let your global team learn together. Give us a call and we can make arrangements for your course.

Academy In A Case

If you can’t come to us we can come to you. Give us a call and we can make arrangements for your course.

Spreading the cost of your training

You know that in the long term it pays to be skilled up in the latest software. But you’ll also know that, in the short term, investing in yourself can feel painful on your pocket. So we’ve got a solution that will help you learn the skills you need, at a monthly price that you can afford.

Introducing Academy Class Payments.

Because we’re committed to your success, we’re offering you the opportunity to pay for your training monthly, rather than the whole cost upfront. We want to remove every barrier we can to your success, and if having the flexibility to spread the cost of your training helps you, as it helps thousands of others, then let’s do it.



Save With Academy Class Vouchers

Academy Class Vouchers are a flexible, cost-effective solution for training multiple individuals within a team or across an organisation and allow any member within your organisation to book a training course anytime over a 12 month period.

Multiple users can make dramatic savings, booking 10 to 30 day training blocks from the Academy Class schedule. It’s up to you how many Academy Class Vouchers you purchase.

All you need to remember is that, the more you buy, the more you save.



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