Television just isn’t as popular as it used to be as people increasingly gravitate towards influencer opinions and trends. Where do they do this? YouTube, of course. YouTube's popularity has soared as millenials glue themselves to their phones and tablets.
YouTubers like Jeffree Star, Jenna Marbles, Pewdiepie and James Charles find themselves with subscribers in the millions. Many have founded business empires built purely on the foundations of their YouTuber influence. ‘Think with Google’ found that:
-> 70% of teenage subscribers relate more to YouTubers than celebrities.
-> 6 in 10 subscribers would follow advice on what to buy from their favourite creator over their favorite TV show or character.
-> 7 in 10 subscribers say that YouTubers create and shape culture.
Due to the strong ties these creators have with their audience, YouTubers have a far more engaged audience with:
As Many Views
As Many Actions
As Many Comments
Why is the presence of massive audiences watching make-up tutorials and video game playthroughs so impressive? Simple, advertising. Successful YouTubers make massive amounts of money from YouTube Adverts. Strategically placed and ever present, if you are watching a YouTuber, you are more than likely going to be subject to some or other form of advertising. Whether it's a banner at the bottom of your screen or a video ad you have little choice but to watch, even if it is only for four seconds.
What Does This Mean For Advertisers?
With Millennials being the largest consumer demographic, they are the choice target market for brands. Millennials, however, don't care for television and prefer social media and peer-to-peer advice when deciding on a brand. Our advice to advertisers? Approach the YouTubers and hope they buy whatever it is that you’re selling.
Interested in Becoming YouTuber?
You need a lot more than interesting content. Unless you have a production team with a camera crew, lighting and sound equipment ready and waiting, we suggest you start small. Do some Adobe courses in Premiere Pro and Photoshop to start. Learn the basics of image and video editing and get your content out there. You may just have what it takes to hit that 1 million subscriber mark and we at Academy Class, will ensure that we are one of them.