A web designer is responsible for coding all of the various aspects of a website and is an integral part of any company’s marketing strategy today. A website is the main hub of all digital marketing efforts and without a website, companies must rely on other platforms like social media, which they can’t fully control, or brick and mortar location sales!
A website allows any company or person to reach out to a broad audience and a well-designed website will convert visitors into customers, advocates, fans, and followers of your product, service, or brand.
A web designer needs a keen eye for aesthetics, an understanding of creative techniques and concise design skills, along with a strong foundation in the most recent technology of the web. The best web designers know that good web design is nearly unperceivable and feels intuitive to the user. A designer’s job is to make websites appealing to the target audience and a pleasure to use. Taking this into account, it makes sense for beginners to focus on the fundamentals, including WordPress, design techniques and more.
Below you will find our recommended order of courses for the best web design learning path as well as what these courses are about:
In its short history, WordPress has become the platform of choice for millions of sites worldwide. Initially a blogging engine like Blogger and Typepad, WordPress has grown to become a full content management system deployed in sophisticated environments from community to government to private enterprise. But for all its power, the appeal of WordPress is in its simplicity and ease of use, demanding very little of the web newbie while allowing those with more savvy to take it to new and practically unlimited heights.
Some high profile websites that use WordPress include:
Photoshop is Adobe's photo editing, image creation and graphic design software.
It has been the industry standard image manipulation program for so long that its name has become a verb.
Any web designer should learn how to use Photoshop; it is a necessary skill that is needed in order to be able to design even the simplest banners and artwork for a website and for sizing and optimising images.
Photoshop can be used to create much more than just website banners. With Academy Class’ courses, you will learn how to use Adobe Photoshop from start to finish: How to create amazing artwork and design skills, edit photos, transform and combine images, vector illustrations, websites, apps, create gifs, simulate real-life paintings and 3D renderings.
You can use the technology but do you know how to design? By taking a step away from the software, you can learn the principles of graphic design. So very important for a great looking website!
Design methods are procedures, techniques, aids, or tools for designing. They offer a number of different kinds of activities that a designer might use within an overall design process.
‘Design Techniques’ is a graphic design term describing from concept to visualisation, layout techniques, typography, colour usage, image usage, new skills and advanced studio tools usage, professional tips and tricks and so much more.
Digital art is an artistic work or practice that uses digital technology as an essential part of the creative or presentation process.
After some initial resistance, the impact of digital technology has transformed activities such as painting, drawing, sculpture and music/sound art, while new forms, such as net art, digital installation art, and virtual reality, have become recognized artistic practices. More generally the term digital artist is used to describe an artist who makes use of digital technologies in the production of art. In an expanded sense, "digital art" is a term applied to contemporary art that uses the methods of mass production or digital media.
You can learn the techniques used in the games and movie industries, to create the visual concepts from the beginning and throughout production.
Adobe Creative Cloud is the state-of-the-art graphics software collection that combines the best software in the publishing world. Academy Class delivers Creative Cloud training courses from beginner to advanced levels. All Creative Cloud training is taught by Adobe-certified, industry-experienced instructors, who aim to make sure you learn everything needed to put your new skills into practice in the workplace.
This is the ultimate class for those new to design software and desktop publishing. No matter what background or industry you are from – you will learn the practical skills you need to jumpstart your talents as a designer. These are tools of choice for designers and marketers all across the world. Within this Academy Class package, you will receive a full six days training packed full of hints and tips, shortcuts and techniques within the latest versions of Photoshop, Illustrator, and InDesign.
HTML & CSS are the building blocks of most websites today and form a core element of any Development course. You must develop a strong understanding of these languages before you even think of starting a career in web design/development.
HTML, HyperText Markup Language, gives content structure and meaning by defining that content as, for example, headings, paragraphs, or images.
CSS, or Cascading Style Sheets, is a presentation language created to style the appearance of content—using, for example, fonts or colours. CSS describes how HTML elements are to be displayed on a screen, paper, or in other media.
User experience (UX) refers to any interaction a user has with a product or service. UX design considers each and every element that shapes this experience, how it makes the user feel, and how easy it is for the user to accomplish their desired tasks. This could be anything from how easily a user utilises the menu on a website to how straightforward the checkout process is when buying something online. The goal of UX design is to create easy, efficient, relevant and all-round pleasant experiences for the user.
As Matt Mullenweg, the creator of WordPress, said: “There’s no such thing as a good design that doesn't also move metrics.”
The use of a website should feel effortless, intuitive. It should come naturally to the user, this is where a UX Designer plays a critical role in ensuring that a user’s experience on a website is seamless.
As a web designer, you need to be able to create the design for the website, code it, and sell it to your clients. You can start or enhance your career by learning the skills mentioned above. To make this journey even easier for you, we have compiled a list of the courses that Academy Class offers to suit your needs. Click on the button below to view our Front-End Web Designer Learning Path.
Get in touch with one of our expert training advisors should you need learning path guidance for individuals and teams for the most effective training investment.