Web Marketing and PR Search Marketing Training Courses
Search engine marketing (SEM) is a series of techniques designed to get your website high up on search engine rankings. Why is this important? Website customers are more likely to by goods and services from a website they can find easily and quickly. Techniques include search engine optimisation (SEO) and Pay Per Click (PPC) advertising.
Search Marketing training courses from Academy Class. Search Marketing training held in London, Glasgow, Manchester, Cardiff, Newcastle, Birmingham.
Academy Class delivers Search Marketing training courses from beginner to advanced levels. All Search Marketing training is taught by industry-experienced instructors, who aim to make sure you learn everything needed to put your new skills into practice in the workplace.
Here at Academy Class, we like to make sure you have fun, learn lots and leave delighted!
Your Search Marketing training course will feature small class sizes, state-of-the-art Mac and PC workstations, great learning environments, industry-certified trainers, the latest courseware, and careful attention to your specific needs and experience. Additionally, if you’re not confident about using what you learn on our public scheduled Search Marketing training courses, you can retake the class free of charge within 6 months of your first day of training. That’s the unique Academy Class Guarantee of Learning Satisfaction, delivering peace of mind for your training investment.
*All classes at Academy Class’s begin at 10AM and end between 4 and 5PM
SEO Jumpstart: zero to SEO Hero
Learn about Search Engine Optimisation from introductory to an advanced level
- Level: Introduction 4
- Time: 10 AM - 5 PM
- Duration: 2 Days
- Cost: £597 ex VAT
Here’s what you get on an Academy Class
Course Materials
We typically supply detailed course notes or a reference text, or in some cases both. Either way, we try to provide sufficient supporting material so that you can return to your work place with sufficient confidence to permit further learning.
We like to look after our customers with:
Luncheon Vouchers are provided so you can get lunch of your choice from one of the many local Cafes. We also provide Chilled water, posh coffee & Tea, biscuits and sweets, sugar and spice and all things nice!
90 DAY Support
There is nothing worse than leaving a course and feeling left on your own. We like to ensure our customers have all the support and backup they need which includes 90 days unlimited support by phone or email, and a free re-sit of the course you attended within 6 months.
You also get
A certificate of completion.
SEO :101 - Rookie
Getting Started with SEO
- Level: Introduction 1
- Time: 10 AM - 5 PM
- Duration: 1 Day
- Cost: £397 ex VAT
SEO 201: HotShot
This advanced Search Engine Optimisation Training Course shares with you the methods our experts have utilized over the years to get the best “organic” or “free” results for themselves and their clients.
- Level: Advanced 2
- Time: 10 AM - 5 PM
- Duration: 1 Day
- Cost: £347 ex VAT
Pay per Click Advertising 101 (PPC)
How to use the latest techniques and developments, together with industry-leading tracking tools, to deliver the most qualified traffic to your site, improve conversion rates and develop a cost-effective route to market. The course divides into three principal areas: positioning your creative, developing a strategy that works and perhaps most critically, tracking and analysis. Copywriting, keyword insertion tools, testing, deep-linking, integration with promotions, bidding strategy, the Google Quality Score, dealing with click-fraud, understanding latest sales and the competitor landscape are just a few of the topics we’ll cover.
Positioning your creative
A strategy that works
Tracking and analysis
- Level: Introduction 1
- Time: 10 AM - 5 PM
- Duration: 1 Day
- Cost: £397 ex VAT
Google Analytics
Learn how to use Google Analytics to your advantage
- Level: Introduction 1
- Time: 10 AM - 5 PM
- Duration: 1 Day
- Cost: £397 ex VAT

